Fieldwork Part 2: Hemophilia

Coming out of the field, two themes emerged again and again from our research: the idea of rite of passage and the importance of control. Rites of passage in adulthood serve as a symbolic transition into a new state of being, with certain responsibilities, actions, benefits, and social roles. In the case of non-compliant sufferers […]

Culture and Marketing

Change in Media, Change in Targets It’s time to update the idiom. There are three things certain in life: death, taxes, and…branding. People are exposed to thousands of commercials in various mediums every day, including radio, television, social media and print. This adds up and evolves, resulting in the average individual adult or child being […]

The Rise of eSports

Since the advent and growth of eSports giants like Dota 2 and League of Legends, the gaming community has called for mainstream recognition regarding legitimacy. Take Colin Cowherd’s 2015 rant against esports for example. There are undeniable similarities between professional gaming and conventional sports, but the arguments have generally been ineffective in dispelling traditional beliefs […]

AI, Advertising, and Culture

In an ever-increasingly connected world, artificial intelligence is beginning to find its way into every aspect of our lives. We are “on” 24/7and we rely more and more on our  devices, particularly our mobile devices, to help us make decisions. That rapid increase in computing power has done more than help the user. It has […]

Story, Development, and Design

Storytelling is not simply narrative. It is an opportunity to communicate values in a way that is resonant and memorable, allowing the people taking it in to position themselves in the story, see its relevance to their current situation, and then play forward a narrative about their own role in the story of now. It’s […]

Brands, Ads, and Culture

The old advertising model advocated the creation of an external brand image to influence consumers. It talked about benefits, it talked about the company, it promised to give you sex appeal. Those times are long past. This is partly due to the sheer number of channels in which people interact, but we believe there is […]

AI Marketing: Can the Matrix Buy Milk?

AI is the continued topic of discussion in 2017 and will no doubt remain so for the foreseeable future. Enabling machines to learn, make decisions, and adapt to circumstances without input from people (rather than simply obeying pre-programmed instructions) is the reality of the post-modern world. And while it presents tremendous advantages to society and businesses, […]

Nativism and the New Innovation Landscape

The U.K.’s vote to leave the EU and America’s election of Donald Trump have both been credited, in part, to a rising tide of nativism, anti-immigrant fervor, and the belief that excluding people will boost the economy. Many native-born voters believe foreigners will (or have) hurt them economically. And with manufacturing on the decline in […]

84 Lumber and the Power of Brands

By now, everyone is discussing the 84 Lumber ad that ran during last night’s Big Game. For the few unfamiliar with the ad, a Mexican mother and daughter, who appear to be on their way to the United States, survive the perils of migrating from their home and ultimately come across a depiction of an […]

Planning Content

“Content” is one of the most talked-about industry buzzwords, but it tends to lack clear definition. To my mind, content is information and communication directed toward an end-user. Broad, yes, it speaks to the very point that content is simply about the transfer of information. Most people associate content with social media although it also […]