Simple Steps in Journey Maps

A customer journey map is a very simple idea: a diagram that illustrates the steps your customers go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. It’s nothing new, we’ve all done them or been involved in their development. But what […]

Defining Context

Planners, researchers and marketers increasingly think about consumer in complex ways. We understand that in a changing digital landscape, where people are dialed in 27/7, the context in which they learn and shop is incredibly important and influences what messages we deliver and how we deliver them.  So increasingly, we are thinking about what situations […]

Tips For Mobile UI: Yep, Keep It Simple

Mobile applications are, of course, more than a novel idea or an add-on element of a business today. It’s the norm. But just as we saw happen with the web in the late 1990s, there is a tendency to jump before thinking. We’re still learning and experimenting as we figure out what works best and […]