Hunting and Design

I have hunted, but I am, truth be told, not a hunter. I am one of the millions of people who consumes meat without as much thought as it probably deserves and certainly less effort than it should entail. But I am also a former chef and having learned that trade well before I went […]

What Makes for a Good Journey

A customer journey map is a very simple idea: a diagram that illustrates the steps your customers go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. It’s nothing new, we’ve all done them or been involved in their development. But what […]

Innovation Is Creative Thinking With Purpose

Innovation is creativity with a purpose. It is the creation and use of knowledge with intent. It is not only creating new ideas but creating with a specific intention and with plans to take those ideas and make something that will find purpose the world. Innovation is ideas in action, not the ideas themselves. Innovation […]

Getting Over Ourselves: Make research meaningful

The other day I was privy to a discussion by a researcher who was decidedly upset about having to “dumb down” the research report he had completed. The client was impressed by the depth of the work, but equally frustrated with the seemingly academic depth of the language of the report and the use of […]

From Personas to Stories: Creating Better Tools for Design and Marketing

Design ethnography takes the position than human behavior and the ways in which people construct meaning of their lives are contextually mitigated, highly variable and culturally specific. on the central premise of ethnography is that it assumes that we must first discover what people actually do and why they do it before we can assign […]

Video and Analysis

It is not uncommon for a researcher using film in data collection to run into people concerned with the validity of the method.  Sometimes the concerns revolve around whether film and video are art or science.  Because of its interpretive, creative, impressionistic, and emotional attributes, art is sometimes assumed to be in direct conflict with […]

Why I want to slap everyone in design

I read this following quote today and it got me thinking. There is an obsession with disciplinary ownership that we’re all guilty of, be it ethnographers, designers or CPAs. It’s grounded in arrogance, in part, but it also stems from fear and small-mindedness. And unfortunately, it is a reality we always need to keep in […]