AI, Advertising, and Culture

In an ever-increasingly connected world, artificial intelligence is beginning to find its way into every aspect of our lives. We are “on” 24/7and we rely more and more on our  devices, particularly our mobile devices, to help us make decisions. That rapid increase in computing power has done more than help the user. It has […]

Finding Balance: Data, FIeldwork, and Creativity

There is perhaps nothing new about the ongoing battle between data and qualitative work, and the influence they have on creativity and design. Data is everything, creativity is dead vs. the argument that creativity is paramount and data is a distraction. Neither position is true, though there is some truth in each argument. The goal […]

4 Noble Truths of Research

With the overwhelming number of methodological devices used to uncover insights, it’s easy to become lost in thinking about how and when to use them.  Not to mention why. This is even more true for our clients, who have neither the time nor the inclination to dig into the subtleties of how we do what […]