As Halloween Approaches (Even in September)

Halloween is more than two months away, but already I’ve seen products and displays going up in a few places. For better or worse, the holidays creep further and further out from their actual date as retailers see opportunities to sell their goods. And to add to the impending spookiness that awaits us, I spent […]

Making Insights Work: Teaching is more than a list of findings

We sometimes forget that part of what we do when conducting research is teaching.  We collect information, gather stakeholders together and tell them what we’ve learned. Working from this position, we also are prone to forgetting that we are part of a system, not individual ethnographers working predominately in isolation. Companies hire us to create, […]