Art, Video and Client Acceptance

When we conduct qualitative research it is inevitable that we have clients who choose to dismiss what we have to say.  More accurately, there are people within the organization that have, for a host of reasons, made the decision, consciously and subconsciously, to find any excuse possible to reject the finding.  The question is what […]

Subject Matter Experts Running the Ship

There is a belief that the people with a passion for what they do shouldn’t necessarily be the ones running the business.  On the face of it, there’s actually a point to be made about how you can’t just be a good researcher (or electrician, or painter or baker) if you don’t have a business […]