Post Pop: Identity as Brand

How Brands Shape Identity (And Why It Matters) Coming out of anthropology, I have always been interested in social and cultural interaction, identity, and how we display ourselves in a public venue. This interest was driven to the forefront of my mind again recently when attending Indy Pop Con, an event dedicated to cosplay, anime, […]

You Are What You Brand

It sometimes seems lost on people, but consumers have begun to face an important problem: the increased uncertainty about various product attributes. This arises from various asymmetric information consumers have access to, regarding a specific product. Consumers tend to assess certain product attributes in a holistic manner rather than a case by case basis – […]

Capturing Culture

Capturing attention of a consumer is one thing. Maintaining it is quite another. And making it connect in such a way that your brand becomes meaningful in the shared human experience, perhaps the hardest part, is another still. There’s nothing new in the challenge, but as we are increasingly bombarded with marketing and advertising in […]

St. Patrick’s Day Approaches, es hora de divertirse

Soon, another year will have passed away and the first unofficial rite of spring will be upon us.  I speak of St. Patrick’s Day. The St. Patrick’s Day Parade has a pull as strong as gravity for the residents and spectators in any city.  Kansas City.  It has the usual high school marching bands and […]

What Subcultures and Fashion Teach Businesses

Fashion and style are things that we often dismiss as frivolous, but in truth they are foundational to the structure of a society and tell us volumes about the underlying culture, or subculture, of a population.  We often forget that appearances are outward expressions of deeper internal truths.  This is particularly true of subcultures.  Interestingly, […]