Are Virtual Marketplaces Real? Does It Matter?

Over the past 20 years, give or take, virtual worlds have risen from the pages of science fiction and fantasy to a multi-billion-dollar industry that has slowly but surely become a large part of the lives of millions of people. Where they were once curiosities, they are now mainstays. Or at the very least, approaching […]

Trucks, Women and Unexpected Markets

The pickup truck has become an essential part of Western culture.  Even though trucks are needed and valued for their usefulness in farming, ranching and blue collar occupations, decorative additions are often made to trucks and these additions don’t always follow utilitarian functions.  Indeed, many truck owners do precious little in the way of physical […]