In the Age of Emotion

When historians look back on the early years of the 21stcentury they will note a paradigm shift from the closing years of the Information Age to the dawning of a new age, The Age of Emotion.  Now, there are those that would argue that in a period defined by prolonged economic ennui ROI is the […]

Putting Dramaturgy to Work

A couple of years ago I was at the opening day of the Wizarding World of Harry Potter at Universal Studios, Orlando.  As one might expect, the buildings, the sets, everything was designed to reflect the sets used in the movies with a level of detail that defies description. But the real genius of the […]

Entertaining the Customer

Shopping is not simply a matter of getting “stuff.” Whether you’re looking for a bank, a shirt, or a bottle of beer it has become more than a function. Shopping becomes entertainment depending upon the function, need, and desire for the object being shopped. For example, shopping for bras can sometimes be a pain in […]