Talking Funny (Accents and Advertising)

As the world has changed, so has advertising. Promoting a product, service, idea, place-thing-to-be-sold-here isn’t just about promoting features and benefits, it is also about promoting a sense of meaning and identity. And much to my surprise, an aspect of this that too often overlooked is the importance of language. In a country there are […]

Elements to Remember in Product Naming Strategies

Using linguistics knowledge to help name products or write slogans is a given, but the discipline has a host of applications that are often overlooked, either because they are deemed too expensive and time consuming or because there is simply no experience on the part of the researcher.  We could easily spend weeks and countless […]