Adding Value to Social Media Monitoring: More Than A Word Search Game

It is difficult to get an accurate reading on how commonly a word is used in a given society. In fact, the task of measuring word frequency fully objectively is inherently impossible. The results will always be affected by the size of the corpus and the choice of the texts entered in it. On a […]

Social Media Monitoring, Black Friday and the Why We Buy

There is a wild-west mentality that dominates the corporate conversation about social media. Like the cavalier approach to the internet at the close of the 20th century, strategy appears secondary as we scramble to find meaning behind numbers and attempt to generate capital out of something that is still in its infancy. This approach is […]

Linguistic Shortcomings of Social Media Monitoring – notes.

It is difficult to get an accurate reading on how commonly a word is used in a given society. In fact, the task of measuring word frequency fully objectively is inherently impossible. The results will always be affected by the size of the corpus and the choice of the texts entered in it. On a […]

Personality Seepage

My friend Bryan Crawford posted a marvelous article by Bethlehem Shoals on “Personality Seepage” yesterday that got me revisiting an issue I’d set aside, namely, the presentation of self in virtual life.  Beautifully written (unlike most of my muses), the article sums up the increasing difficulty we have in separating our various senses or displays […]

Linguistic Shortcomings of Social Media Monitoring – notes.

It is difficult to get an accurate reading on how commonly a word is used in a given society. In fact, the task of measuring word frequency fully objectively is inherently impossible. The results will always be affected by the size of the corpus and the choice of the texts entered in it. On a […]

The Limitations of Social Media Monitoring

Like the life of the Internet at the close of the 20th century, there is a wild-west mentality that dominates the corporate conversation about social media.  Strategy is secondary as we scramble to find meaning behind numbers and learn to generate capital out of something that is still in its infancy. But for the most […]

But the Word Cloud Told Me All I Need to Know, Right?

Social media monitoring is becoming a focal point for companies trying to figure out how social media fits into their broader strategy.  Great idea, but where does it fall short?  It is difficult to get an accurate reading on how commonly a word is used in a given society. In fact, the task of measuring […]