Retail IS Marketing

We’ve been hearing about the eminent death of brick and mortar retail for a very long time. And while the industry continues to be squeezed as more people shift their buying habits online, retail is far from dead. It does, however, need to evolve and think about how it can remain culturally relevant. A lot’s […]

Grey Salmon and Building A Brand

A few years back, people were left reeling after ABC revealed in a piece on farmed salmon a widespread use of chemical coloring in the industry. Following the report, much of the public voiced concerns, outrage in some cases, over the chemicals used and a general feeling of deception about the practice’s existence, even though […]

Here comes Krampus

When I told a friend and colleague about Krampus a number of years ago, before the legendary creature had captured the hearts of the world, I received an earful about the damaging nature of such a myth. I learned that Krampus was, it turned out, as bad as violent video games, eating too much salt […]

In the Age of Emotion

When historians look back on the early years of the 21stcentury they will note a paradigm shift from the closing years of the Information Age to the dawning of a new age, The Age of Emotion.  Now, there are those that would argue that in a period defined by prolonged economic ennui ROI is the […]

Simple Steps in Journey Maps

A customer journey map is a very simple idea: a diagram that illustrates the steps your customers go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. It’s nothing new, we’ve all done them or been involved in their development. But what […]

Shaping Personal Identity through brands

It sometimes seems lost on people, but consumers have begun to face an important problem: the increased uncertainty about various product attributes. This arises from various asymmetric information consumers have access to, regarding a specific product. Consumers tend to asses certain product attributes in a holistically manner rather than a case by case basis – […]

Getting at the Heart of Consumer Understanding: Cheap, Fast and Tactical Isn’t the Answer

Sitting in a meeting not long ago, I couldn’t help overhearing someone comment that the presentation of the rationale for a campaign they had just sat through was too “academic”.  What struck me was the distinction he made between academics and “real businessmen” like himself.  The word “academic” is, of course, loaded but one of […]

Metaphor and Design

“Metaphor is for most people device of the poetic imagination and the rhetorical flourish–a matter of extraordinary rather than ordinary language. Moreover, metaphor is typically viewed as characteristic of language alone, a matter of words rather than thought or action. For this reason, most people think they can get along perfectly well without metaphor. We […]

Getting Over Ourselves: Make research meaningful

The other day I was privy to a discussion by a researcher who was decidedly upset about having to “dumb down” the research report he had completed. The client was impressed by the depth of the work, but equally frustrated with the seemingly academic depth of the language of the report and the use of […]

The Power of Rituals and the Bottom Line

In marketing and design, the tendency for most people given the task of figuring out how to engage more customers is to focus on the individual and his/her reaction and behavior at a fixed point in time. We gauge reactions to advertising, track eye movement for a website or record how many people stop at […]