Bricks, Clicks and the “New” Retail Paradigm

Since the emergence of internet shopping, companies have tended to structure their way of thinking about shopping channels in silos that reflect their operations. Shopping behavior is segmented according to the channel and the shopper is relegated to a specific trajectory. Shopping is usually thought of in terms of work – procuring goods, meeting needs, […]

Shopping and Interpreting Space

Environmental sensibilities shape cultural expectations about how every environment we interact with should be properly organized. The physical construct envisioned by the architect, the interior designer, the store owner, etc. are all varied to some degree based on how they understand and respond to vague notions like “shopping.”  Add to that the varied, contextually mitigated […]