Reveling in BBQ: Dining Out and Ritual

I am in smoked meat paradise this week. Kansas City is perhaps the focal point of this marvelous cuisine – whether you’re a fan of Carolina or Texas styles, KC is a defining setting in the near-religious sects that defined American BBQ. There are places where it is served by waiters in white jackets and […]

Creating American Wine Culture

 “Wine is sunlight, held together by water”, Galileo Galilei. It is a favorite quote of mine, a beautiful turn of phrase, and for me, an absolute poetic truth. Wine factors into my life in subtle and less than subtle ways. As winter approaches, I settle into my nightly routine with a glass of something rich, heavy, […]

Fieldwork Part 2: Hemophilia

Coming out of the field, two themes emerged again and again from our research: the idea of rite of passage and the importance of control. Rites of passage in adulthood serve as a symbolic transition into a new state of being, with certain responsibilities, actions, benefits, and social roles. In the case of non-compliant sufferers […]

Ritual, Symbolism, and Building A Brand

In marketing and design, the tendency for most people given the task of figuring out how to engage more customers is to focus on the individual and his/her reaction and behavior at a fixed point in time. We gauge reactions to advertising via testing, track eye movement for a website, count impressions, and record how […]

The Power of Rituals and the Bottom Line

In marketing and design, the tendency for most people given the task of figuring out how to engage more customers is to focus on the individual and his/her reaction and behavior at a fixed point in time. We gauge reactions to advertising, track eye movement for a website or record how many people stop at […]