Planning Basic Field Observation

When I’m sent to a setting, be it a country I’ve never visited before, be it digging through someone’s cupboard, watching them plan their next vacation, or cooking dinner with a family I’ve never met, one of the first things I do is think through how I will make sense of the environment and how […]

Cognition and Collective Awareness: Creating “Place” in Retail

Humans favor certain environments that satisfy survival needs. Through millions of years of evolution we are hardwired to seek out environments that signal an increases sense of comfort and  a higher probability of survival.  We seek out evidence of: Abundant resources Minimal threat from predators and aggressors Shelter from the outside world Much of this […]

Retail Spatial Design

Spatial design is a relatively new term that emerged about a decade ago and expresses the idea that people, design and environments all connect together is the primary idea behind spatial design. The concept defines the relationship of people to environments through the use and application of design principles and is specifically oriented toward space-location, […]