You Are What You Brand

It sometimes seems lost on people, but consumers have begun to face an important problem: the increased uncertainty about various product attributes. This arises from various asymmetric information consumers have access to, regarding a specific product. Consumers tend to assess certain product attributes in a holistic manner rather than a case by case basis – […]

More Truth in Advertising

There is a strong belief out there that the interruption-disruption model in advertising is dying out, thanks to shifting consumer trends in behavior and technology. Because shoppers and consumers are increasingly in control of their media content they can and do simply skip those ads they don’t want to see. Social media has further altered […]

Culture and App Development

The explosive growth of mobile-phone ownership in the developing world is partly the result of a vibrant recycling, the arrival of cheap phones and a general increase in per capita income. It is also growing rapidly because of the efforts of forward-thinking retailers. However, simply creating an app isn’t necessarily useful.  We still need to […]