Triangulation: Validating Research and Strategy

One of the central problems we run into when discussing research finds, particularly when we’re using those finding to give strategic direction, is having the research’s validity called into question. I’ve talked over the years a fair amount about the idea of triangulation, but I’ve rarely summed up what it means. Here’s my take in […]

Art as a Research Method

Research is not as objective as many of us would like to believe. We construct complex statistical models, fret over leading questions, and sometimes cloak ourselves in the complexities of science mystery. But in doing so we sometimes miss the bigger point – we’re here to discover, innovate, and find insights that inspire people.  Good […]

Trucks, Women and Unexpected Markets

The pickup truck has become an essential part of Western culture.  Even though trucks are needed and valued for their usefulness in farming, ranching and blue collar occupations, decorative additions are often made to trucks and these additions don’t always follow utilitarian functions.  Indeed, many truck owners do precious little in the way of physical […]

Designing Research: Start With Understanding the Research Categories.

Research shouldn’t be haphazard.  There should be a plan and a design for conducting it, not a rough idea of how things should be done.  Every detail matters, and it begins with breaking the plan down by understanding what type of research needs to take place, when it needs to take place and how it […]