Concepts of “Home”

I grew up on the edge of the Great Plains. To this day, there is a smell that comes with the arrival of summer that is unique, I’m in awe of a thunderstorm as it rolls in, and I am a bit uncomfortable when there are too many trees around. The plains are home. So, […]

Of Industrial Landscapes and Natural Space

Over the years the world of marketing and branding has come a long way in understanding how color and images combine to shape the brand experience, and the importance of considering these points when dealing with an array of cultural norms and expectations.  We know red is an auspicious color in China, but is often […]

Building Retail Environments Around Context

Environmental sensibilities shape cultural expectations about how every environment we interact with should be properly organized. The physical construct envisioned by the architect, the interior designer, the store owner, etc. are all varied to some degree based on how they understand and respond to vague notions like “shopping.”  Add to that the varied, contextually mitigated […]

Creating Place in the Retail Setting

The retail space is an extension of the brand, not simply a place to display merchandise. As brands becomes more focused on shopper marketing, the retail space becomes increasingly relevant in how we think about marketing and design. This means that in addition to the consideration put into the initial design of the space, retailers […]