Embracing the Whiteboard

Navigating nearly any company today means being well acquainted with whiteboards, sharpies, and post-it notes. But how they’re used differs from setting to settings. In most corporate environments, you rarely see them used as a tools for innovation. Whiteboards in conference rooms are often devoid of any meaningful content and those hanging in offices are typically […]

Bless the Weirdo: Creativity and Innovation in Advertising

Peculiar is good, don’t let anyone tell you anything different. Having a skewed take on the world isn’t what you always want or need, but it is important to have free thinkers, dreamers, and mad geniuses in the company mix if you want to break though the play-it-safe realities of most businesses. Back in the […]

Laying Out Fieldwork in Under 10 Steps

DEFINE THE PROBLEM What are the pain points a client has defined? What issues are we trying to better understand. Depending on the project, questions may be very tactical and specific or very strategic and broad. In either case, the first step is to clearly articulate what the overarching goal is. RETHINK THE PROBLEM Once […]