It’s Not Just Price: The Role of Cultural Capital in Marketing

It’s not always about the money.  Yes, the economy has driven people to be more thoughtful about how they spend their money, but it has equally driven people to think about how their purchases reflect on themselves, how they interact with the world and how positive experiences during the shopping act help them preference one […]

Screaming in Retail

Human beings act toward the things they buy on the basis of the meanings they ascribe to those things. These meanings are handled in, and modified through, an interpretative process used by the person in dealing with the things he/she encounters. Shopping, then, can be viewed through the lens of how people create meaning during […]