Presentation as Storytelling

The goal of any good presentation is to change thinking, to shake the client’s foundations of belief, to rattle his or her assumptions, to create a new state a awareness. The presentation serves to evoke a feeling in the viewers, whether a client or a project team, and bring them into the moment of experience, compelling […]

Presentations as Theater

The other day I was thinking about how to present findings to a client about what was, frankly, a rather dry subject. Numerous stakeholders would be involved and would range from the CMO down to brand managers, product engineers, etc. The PowerPoint was an inevitable part of the presentation not because I was that interested […]