Advertising Creating Positive Social Change

Advertising often gets a bad rap. It promotes over consumption, It promotes negative stereotypes. It makes us dumber. And while there’s some truth in all of this, there’s an argument to be made that advertising, in all its many forms, has also worked for the betterment of humanity. Advertising over the last two decades has […]

Retail Behavioral Economics

Agencies have been applying behavioral economics, sometimes knowingly, sometimes not, for years. But as a formalized discipline, behavioral economics is a relatively new school of thought at the intersection of economics and psychology (when compared against economics as a whole).  At its core is a simple principle: human beings are predictably irrational. The discipline has […]

Rebranding in a Recession: It begins within

When the economy turns sketchy, the inclination of most company  heads is to cut back on marketing, branding, and advertising. After the last few years of elevated unemployment and decreased consumer spending it still holds true.  With a drop in expenditures on awareness campaigns, maintaining or revitalizing a brand often falls to the responsibility of […]