Storytelling, Presenting and Getting Past the Stick in Your Bum

The other day I was thinking about how to present findings to a client about what was, frankly, a seemingly dry subject. Numerous stakeholders would be involved and would range from the CMO down to brand managers, product engineers, etc. So, knowing I had a dry subject and a conservative audience, I decided to rethink […]

The Power of Rituals and the Bottom Line

In marketing and design, the tendency for most people given the task of figuring out how to engage more customers is to focus on the individual and his/her reaction and behavior at a fixed point in time. We gauge reactions to advertising, track eye movement for a website or record how many people stop at […]

Putting Dramaturgy to Work

A couple of years ago I was at the opening day of the Wizarding World of Harry Potter at Universal Studios, Orlando.  As one might expect, the buildings, the sets, everything was designed to reflect the sets used in the movies with a level of detail that defies description. But the real genius of the […]