Love, Passion, and Attachment

Brand love is a rich concept in the field of consumer behavior. If the consumers love a brand, then sales volume of the brand will increase, as brand love gets transformed into brand loyalty. So, marketers should formulate appropriate strategy so that the brand has a strong emotional appeal and target customers fall in love […]

Subject Matter Experts Running the Ship

There is a belief that the people with a passion for what they do shouldn’t necessarily be the ones running the business.  On the face of it, there’s actually a point to be made about how you can’t just be a good researcher (or electrician, or painter or baker) if you don’t have a business […]