Story, Development, and Design

Storytelling is not simply narrative. It is an opportunity to communicate values in a way that is resonant and memorable, allowing the people taking it in to position themselves in the story, see its relevance to their current situation, and then play forward a narrative about their own role in the story of now. It’s […]

Story, Development, and Design

Storytelling is not simply narrative. It is an opportunity to communicate values in a way that is resonant and memorable, allowing the people taking it in to position themselves in the story, see its relevance to their current situation, and then play forward a narrative about their own role in the story of now. It’s […]

Storytelling, Presenting and Getting Past the Stick in Your Bum

The other day I was thinking about how to present findings to a client about what was, frankly, a seemingly dry subject. Numerous stakeholders would be involved and would range from the CMO down to brand managers, product engineers, etc. So, knowing I had a dry subject and a conservative audience, I decided to rethink […]

From Personas to Stories: Creating Better Tools for Design and Marketing

Design ethnography takes the position than human behavior and the ways in which people construct meaning of their lives are contextually mitigated, highly variable and culturally specific. on the central premise of ethnography is that it assumes that we must first discover what people actually do and why they do it before we can assign […]

Stories, Invention and the Bottom Line

The power of a good story, or even a rather mundane one, is truly phenomenal.  In it are wrapped up the hopes, dreams, symbols, and significances that shed light on who we are as individuals and as members of a culture.  But the real power comes not from the explicit statements that emerge during, say, […]

Art, Video and Client Acceptance

When we conduct qualitative research it is inevitable that we have clients who choose to dismiss what we have to say.  More accurately, there are people within the organization that have, for a host of reasons, made the decision, consciously and subconsciously, to find any excuse possible to reject the finding.  The question is what […]

Poetry as a Research Tool

The power of a good story, or even a rather mundane one, is truly phenomenal.  In it are wrapped up the hopes, dreams, symbols, and significances that shed light on who we are as individuals and as members of a culture.  But the real power comes not from the explicit statements that emerge during, say, […]

Thoughts on the Nature of Narrative

The stories we tell are what most often gain buy-in from our clients.  We convey moments and those moments illustrate the bigger themes and analytical complexities of of our fieldwork. For people not in love with anthropological text, narrative brings ideas to life and helps produce action.  But is narrative just another $10 word or […]

How to Tell a Good Story

We often get bogged down in the numbers when we talk to our clients.  They’re business folks and therefore we need to talk to ROI, segmentation schemes, bottom-line financials, etc. And yes, that information is necessary, but it shouldn’t necessarily be the focus of every conversation, particularly when we’re presenting findings and insights.  It’s like […]