Myths, Symbols, and Advertising

Mythology is perhaps the most archaic and profound record we have of our collective spirit. It creates and defines our experiences. From the inception of cave art, and presumably long before that, we find myth and myth-making as a fundamental element in relating to the mysteries of life, the cosmos and the world around us. […]

Myth Cycles and the Ad

Mythology is perhaps the most archaic and profound record we have of our collective spirit. It creates and defines our experiences. From the inception of cave art, and presumably long before that, we find myth and myth-making as a fundamental element in relating to the mysteries of life, the cosmos and the world around us. […]

How Beer Finds Meaning

Drinking is social, we all know it. Nothing new there until we start to break down what that means. Being a collective drink means that beer choices are shaped by season, the socio-cultural roles we assume in different contexts, identity, the invention of tradition, etc. “Identity” arises when an individual constructs and presents any one of a number […]