Forgotten Audiences: Women, Mobile, and Gaming

You can find any number of articles online that will trumpet the news that nearly half of the world’s gamers are female. But what does that figure really tell us? What the data often miss is that this side of the gaming world skews considerably older than the male equivalent; the average woman playing video games […]

I Am Robot: Mobile Technology and the Sales Rep

Mobile has become an integral part of the shopping experience. There are even some opinion pieces that propose retail “reps” as we know them will soon become obsolete, as information (often more accurate than that provided by the rep) is more quickly gathered by use of smart phones. The rep, in theory, is headed for […]