Context and the Changing Mobile Landscape

Marketers increasingly think about consumers in complex ways. It is understood that in a changing digital landscape, the context in which they learn and shop influences what messages we deliver and how we deliver them.  But we rarely define “context”. It is one thing to design a usable app that conforms to human factors and […]

Mobile Design and What the Numbers DON’T Tell Us

I, like so much of the Western Hemisphere, spent part of my weekend shopping for dolls, pajamas and the latest electronic gadget.  And like so many others, I turned to my mobile phone for support on more than one occasion.  I am far from unique in this regard.  What caught my eye was the number […]