Defining Context

Planners, researchers and marketers increasingly think about consumer in complex ways. We understand that in a changing digital landscape, where people are dialed in 27/7, the context in which they learn and shop is incredibly important and influences what messages we deliver and how we deliver them.  So increasingly, we are thinking about what situations […]

Context and the Changing Mobile Landscape

Marketers increasingly think about consumers in complex ways. It is understood that in a changing digital landscape, the context in which they learn and shop influences what messages we deliver and how we deliver them.  But we rarely define “context”. It is one thing to design a usable app that conforms to human factors and […]

Context and the Lives of Devices

We spend a great deal of time talking about context, but rarely use models to define elements of it.  This particularly true when talking about mobile devices and accounts for the hit-and-miss quality of  most apps available on the market.  It is one thing to design a usable app that conforms to human factors and […]

Mobile Design and What the Numbers DON’T Tell Us

I, like so much of the Western Hemisphere, spent part of my weekend shopping for dolls, pajamas and the latest electronic gadget.  And like so many others, I turned to my mobile phone for support on more than one occasion.  I am far from unique in this regard.  What caught my eye was the number […]

Beyond Mobility: What Businesses Can Learn From Ugandan Banking

Drive through any city, town or village in Uganda and you’ll see a multitude of buildings painted bright yellow. That yellow is the color identity of MTN, a self-described “mobile communications and network access company” that sells phones, SIM cards and phone accessories. At first glance, they’re a fairly standard regional phone and Internet provider. […]

Global Culture and the Importance of Mobile Design

It’s widely recognized that brands and products can succeed or fail on the realization of their relative impacts on target audiences. It isn’t enough to build campaigns and strategies based on the newest technology. Without a plan based on real-life uses, needs and beliefs, businesses fail.  In an increasingly complex shopping ecosystem, where the lines […]