Mythology, It’s What’s For Dinner

Mythology is perhaps the most archaic and profound record we have of our collective spirit. From the inception of cave art, and presumably long before that, we find myth and myth-making as a fundamental element in relating to the mysteries of life, the cosmos and the world around us. It goes beyond recounting the day’s […]

Trump, Morality, and Business Taking the High Road

Who would have thought that taking a stand against neo-nazis would spark an outcry in 2017 America? But it did. After repeated refusal from Donald Trump to outright condemn the beliefs of the White Nationalists (aka Nazis) who gathered in Charlottesville, Virginia, numerous CEOs who belonged to Trump’s Strategic and Policy Forum decided to disband […]

Myths, Symbols, and Advertising

Mythology is perhaps the most archaic and profound record we have of our collective spirit. It creates and defines our experiences. From the inception of cave art, and presumably long before that, we find myth and myth-making as a fundamental element in relating to the mysteries of life, the cosmos and the world around us. […]

Fads, Trends, and Being Relevant Over the Long Haul

Staying on top of social and cultural change is difficult. It requires thoughtful observation, reflection, and the ability to connect dots that may go unnoticed in many cases. Similarly, being able to distinguish a trend from a short-lived fit of social interest can make the difference between a meaningful campaign or marketing platform, and a […]

84 Lumber and the Power of Brands

By now, everyone is discussing the 84 Lumber ad that ran during last night’s Big Game. For the few unfamiliar with the ad, a Mexican mother and daughter, who appear to be on their way to the United States, survive the perils of migrating from their home and ultimately come across a depiction of an […]

Poetry, Semiotics and Brand Building

Though the custom of memorizing poetry in public school is largely long gone, I was part of perhaps a last generation to have to go through the process.  And I will no doubt remember the following lines until my last breath: ‘TWAS a death-bed summons, and forth I went By the way of the Western […]

More Truth in Advertising

There is a strong belief out there that the interruption-disruption model in advertising is dying out, thanks to shifting consumer trends in behavior and technology. Because shoppers and consumers are increasingly in control of their media content they can and do simply skip those ads they don’t want to see. Social media has further altered […]

It’s Not Just the Products

Shopping habits can be observed in multiple ways: how people react during social interaction, how they present and see themselves, and how they define situations with others. In other words, people need emotional connections to what you sell and how you sell it as much as they need to know about the products in your […]

Design Always Has A Message

Design always has a message. Design always has a meaning. And that means design, regardless of medium, is always a shared experience that requires interpretation. Why it matters is that it turns design into a semiotic exercise, open to structure and refinement based in analysis rather than an arbitrary point of view. Of course, that […]