Food is Storytelling: Easter Ham, Culture, and Marketing

On Easter Sunday you’re most likely to see lamb on the menu in most of the world, at least where Easter is celebrated. That is, everywhere but the North America and Northern Europe. Lamb never experienced the level of popularity in America that it sees elsewhere, and so it is that ham is the central […]

Fire, Meat, and Spring

Spring is a celebration of life, warmth, and sunlight. It ushers in outdoor dining, drinking, and cooking. It’s time to brush the remaining winter detritus off the barbecue and throw masses of meat on the grill. It is also a time to ponder the notion that cooking over an open fire is an ancient ritual. Traces of […]

Reveling in BBQ: Dining Out and Ritual

I am in smoked meat paradise this week. Kansas City is perhaps the focal point of this marvelous cuisine – whether you’re a fan of Carolina or Texas styles, KC is a defining setting in the near-religious sects that defined American BBQ. There are places where it is served by waiters in white jackets and […]

Grey Salmon and Building A Brand

A few years back, people were left reeling after ABC revealed in a piece on farmed salmon a widespread use of chemical coloring in the industry. Following the report, much of the public voiced concerns, outrage in some cases, over the chemicals used and a general feeling of deception about the practice’s existence, even though […]

Burgers and Placemaking

Cold, wet, dreary. That sums up the city today. On the plus side, the shitty weather has served as inspiration when thinking about lunch. Today, that’s led to the choice of a burger and sweet potato fries. The place isn’t an example of up-scale dining, but it doesn’t give you the feeling of fast food […]

Eating Bugs and Marketing Challenges

The first time I cooked fish with the heads on, my daughters were not amused. Being landlocked, American children they were unaccustomed to coming face to face (quite literally) with their food. With a little nudging, they got over their revulsion fairly quickly and dug in. But when I recently suggested trying meal worms, the […]

Divorce

Package it, slap a label on it and sell it for $4.99 a pound. It’s as simple as that when you’re selling groceries, right? Hardly. Food, meat in particular, is tied to cultural sensibilities about production, cleanliness, family values and a host of other topics. Meat, like Norman Rockwell images of the American farm, is […]

Translating culture and opening markets

Success translates well into narrative. Who hasn’t heard those wonderful stories of marketing campaigns gone astray when introduced into a global setting? Remember when Puffs tissue started marketing their tissues in Germany and it didn’t do so well because “Puff” means “brothel” in German?  Or when Bacardi launched a fruit drink named Pavian in France […]

Food, Blood and Marketing

Package it, slap a label on it and sell it for $4.99 a pound. It’s as simple as that when you’re selling groceries, right? Hardly. Food, meat in particular, is tied to cultural sensibilities about production, cleanliness, family values and a host of other topics. Meat, like Norman Rockwell images of the American farm, is myth. […]

My Meat Has Meaning

Success translates well into narrative.  So does failure. Who hasn’t heard those wonderful stories of marketing campaigns gone astray when introduced into a global setting? Remember when Puffs tissue started marketing their tissues in Germany and it didn’t do so well because “Puff” means “brothel” in German?  Or when Bacardi launched a fruit drink named […]