Creating American Wine Culture

 “Wine is sunlight, held together by water”, Galileo Galilei. It is a favorite quote of mine, a beautiful turn of phrase, and for me, an absolute poetic truth. Wine factors into my life in subtle and less than subtle ways. As winter approaches, I settle into my nightly routine with a glass of something rich, heavy, […]

What Makes for a Good Journey

A customer journey map is a very simple idea: a diagram that illustrates the steps your customers go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. It’s nothing new, we’ve all done them or been involved in their development. But what […]

Advertising Creating Positive Social Change

Advertising often gets a bad rap. It promotes over consumption, It promotes negative stereotypes. It makes us dumber. And while there’s some truth in all of this, there’s an argument to be made that advertising, in all its many forms, has also worked for the betterment of humanity. Advertising over the last two decades has […]

Retail Behavioral Economics

Agencies have been applying behavioral economics, sometimes knowingly, sometimes not, for years. But as a formalized discipline, behavioral economics is a relatively new school of thought at the intersection of economics and psychology (when compared against economics as a whole).  At its core is a simple principle: human beings are predictably irrational. The discipline has […]

Beer, Brands, and Identity

Drinking alcohol seems to be one of the few things humans nearly everywhere do. Beer in particular has long been a part of human history and people have enjoyed raising a pint with friends since well before, well, pints were a thing. By 4000 BC the Sumerians were fermenting a form of bread to make […]

Alcohol Advertising and Symbolism

A familiar phrase is, “art imitates life.” It defines life as essential to art, but can we say the reverse? Could life imitate art? The phrase suggests that art reinforces cultural and social beliefs. Art is more than a product of reflection, it is a method by which we shape the world. Advertising is a good example to […]

Post Pop: Identity as Brand

How Brands Shape Identity (And Why It Matters) Coming out of anthropology, I have always been interested in social and cultural interaction, identity, and how we display ourselves in a public venue. This interest was driven to the forefront of my mind again recently when attending Indy Pop Con, an event dedicated to cosplay, anime, […]

Myths, Symbols, and Advertising

Mythology is perhaps the most archaic and profound record we have of our collective spirit. It creates and defines our experiences. From the inception of cave art, and presumably long before that, we find myth and myth-making as a fundamental element in relating to the mysteries of life, the cosmos and the world around us. […]

Brands, Ads, and Culture

The old advertising model advocated the creation of an external brand image to influence consumers. It talked about benefits, it talked about the company, it promised to give you sex appeal. Those times are long past. This is partly due to the sheer number of channels in which people interact, but we believe there is […]

What We Learned from Pepsi (Yes, We All Know The Ad Sucked)

Last Tuesday, those of us in the industry watched in horror as Kendall Jenner, Pepsi, and a host of beautiful protesters blew up the internet. Within minutes of its launch, social media blew up, as expected, over its lack of authenticity and blatant attempt to co-opt the frustrations many people across the globe are currently […]