Marketing Coffee’s Third Wave

Third wave coffee is arguably the most recent wave in coffee history. While the first wave made coffee ubiquitous across all nations, and second wave changed the way Americans consumed coffee, third wave has had just as dramatic of an impact. Third wave coffee can be boiled down to one central feature: the coffee itself. […]

A Different Approach to Focus Groups

When something becomes a running joke on every sitcom since the 80s, you know it’s been overdone. The traditional focus groups is overdone. But I don’t think the focus group, or something akin to it more precisely, is dead. It’s an imperfect methodology but it has its place and it can be done well – if […]

Does Size Really Matter?

Sample size is a fixation in research. We fret about it, argue over it, and generally have very little to back up the relevance we ascribe to it. Rather than thinking about the outcomes and goals, we get hung up on the n, sometimesusing it as a weapon to bolster a preconceived belief rather than […]

What Makes for a Good Journey

A customer journey map is a very simple idea: a diagram that illustrates the steps your customers go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. It’s nothing new, we’ve all done them or been involved in their development. But what […]