St. Patrick’s Day Approaches, es hora de divertirse

Soon, another year will have passed away and the first unofficial rite of spring will be upon us.  I speak of St. Patrick’s Day. The St. Patrick’s Day Parade has a pull as strong as gravity for the residents and spectators in any city.  Kansas City.  It has the usual high school marching bands and […]

Writing Case Studies, Not White Papers

When we were in college, particularly those of us who came out of the social sciences, we tended to write volumes when given the task of reporting. I recall regularly churning out 50 pages or more every week at times.  For better or for worse, many researchers, ethnographers in particular, have come to think of […]

Speaking to Business, Not Academics

Why do ethnographers find their work dismissed in many business settings?  Because we don’t always practice what we preach.  Once we land projects, we often fail to do an assessment of the most crucial cultural sample of all – the client. Vast numbers of pages, complex discussions of theoretical frameworks, and jargon-laden language are understood […]

Good Symbol Systems Means Profit

The sign is the central term in semiotics. The sign is made up of the signified and the signifier. The two always go together, they are like the two sides of a coin. The signifier is the physical form of an object; what we see, touch and smell in the objective and shared reality. The […]