Myths, Symbols, and Advertising

Mythology is perhaps the most archaic and profound record we have of our collective spirit. It creates and defines our experiences. From the inception of cave art, and presumably long before that, we find myth and myth-making as a fundamental element in relating to the mysteries of life, the cosmos and the world around us. […]

Myth Cycles and the Ad

Mythology is perhaps the most archaic and profound record we have of our collective spirit. It creates and defines our experiences. From the inception of cave art, and presumably long before that, we find myth and myth-making as a fundamental element in relating to the mysteries of life, the cosmos and the world around us. […]

Myths, the Hero and Design

In a world of stripped of rites of passage, where we no longer move through the cycle of separation, initiation and return, where the daily expression of the journey of discovery is almost null, shopping becomes a surrogate for the search for meaning. It is by no means the only expression of it, of course, […]