Art as a Research Method

Research is not as objective as many of us would like to believe. We construct complex statistical models, fret over leading questions, and sometimes cloak ourselves in the complexities of science mystery. But in doing so we sometimes miss the bigger point – we’re here to discover, innovate, and find insights that inspire people.  Good […]

Ethnography, Training, and the Perils of Ethno-Lite

We have a vast spectrum of methodologies at our disposal these days, from attitudinal approaches through to behavioral. From big data to semiotics to ethnography. We also have a wide interpretation of what these terms mean. So let’s talk about ethnography briefly. What ethnography does, or should do, is uncover meaning and complexity through a […]

10 “DOs” for the In-Context Interview

For better or for worse, the interview is probably the largest part of the qualitative researcher’s job.  Learning to do it well is harder than it appears, particularly when it is in context rather than a formal, or even semi-formal, setting.  The in-context  interview is a lengthy conversation (often 2+ hours) that explores the values, […]

Conducting a Better Participant Interview

For better or worse, the interview is where we receive a large percentage of your information on subjects or groups. The ability to conduct a successful and insightful interview will determine the depth of information you will be able to collect and the and the validity of that information. KEEP IN MIND: Reading off a […]