Moderating vs. Learning

Let me state that I am not a moderator. At least, not a traditional one. I am an ethnographer, an anthropologist, and a strategist. And while both moderators and ethnographers speak to people, they are not the same thing. This isn’t just a matter of semantic difference, it is at the heart of how practitioners execute their […]

Listening + Learning = Innovation

There are some basic principles to anthropological research that should factor into any project or business problem, whether you’re an anthropologist, a marketer or the CFO.  Frequently, they are somewhat difficult to get comfortable with, particularly if an anthropological approach hasn’t been used in the past.  But if the hurdles of getting past the accepted […]