The Rise of eSports

Since the advent and growth of eSports giants like Dota 2 and League of Legends, the gaming community has called for mainstream recognition regarding legitimacy. Take Colin Cowherd’s 2015 rant against esports for example. There are undeniable similarities between professional gaming and conventional sports, but the arguments have generally been ineffective in dispelling traditional beliefs […]

Alcohol Advertising and Symbolism

A familiar phrase is, “art imitates life.” It defines life as essential to art, but can we say the reverse? Could life imitate art? The phrase suggests that art reinforces cultural and social beliefs. Art is more than a product of reflection, it is a method by which we shape the world. Advertising is a good example to […]

Post Pop: Identity as Brand

How Brands Shape Identity (And Why It Matters) Coming out of anthropology, I have always been interested in social and cultural interaction, identity, and how we display ourselves in a public venue. This interest was driven to the forefront of my mind again recently when attending Indy Pop Con, an event dedicated to cosplay, anime, […]

AI, Advertising, and Culture

In an ever-increasingly connected world, artificial intelligence is beginning to find its way into every aspect of our lives. We are “on” 24/7and we rely more and more on our  devices, particularly our mobile devices, to help us make decisions. That rapid increase in computing power has done more than help the user. It has […]

Making Tech Sexy: Share of Culture and Building Brands

The old advertising model advocated the creation of an external brand image to influence consumers. It talked about benefits, it talked about the company, it promised to give you sex appeal. Those times are long past. This is partly due to the sheer number of channels in which people interact, but we believe there is […]

Story, Development, and Design

Storytelling is not simply narrative. It is an opportunity to communicate values in a way that is resonant and memorable, allowing the people taking it in to position themselves in the story, see its relevance to their current situation, and then play forward a narrative about their own role in the story of now. It’s […]

Brands, Ads, and Culture

The old advertising model advocated the creation of an external brand image to influence consumers. It talked about benefits, it talked about the company, it promised to give you sex appeal. Those times are long past. This is partly due to the sheer number of channels in which people interact, but we believe there is […]

What We Learned from Pepsi (Yes, We All Know The Ad Sucked)

Last Tuesday, those of us in the industry watched in horror as Kendall Jenner, Pepsi, and a host of beautiful protesters blew up the internet. Within minutes of its launch, social media blew up, as expected, over its lack of authenticity and blatant attempt to co-opt the frustrations many people across the globe are currently […]

Inspiration and Venice

It’s been a while since I was in LA, and while I’m in Culver City today, my mind keeps being drawn to Venice Beach. In 1905, Abbot Kinney imagined a “Venice of America,” a coastal replica of Venice, Italy, down by the ocean in west LA. Of course he did; in a city built on dreams and […]

Shades of Blue: Marrying Art and Science

When chemists at Oregon State University discovered a brilliant new blue pigment serendipitously, they were not thinking about creating art. But in a true art meets science moment, an applied visual arts major bean using the blue pigments in her artwork as part of an internship in Subramanian’s laboratory. This was also her first foray into the world […]