Here comes Krampus

When I told a friend and colleague about Krampus a number of years ago, before the legendary creature had captured the hearts of the world, I received an earful about the damaging nature of such a myth. I learned that Krampus was, it turned out, as bad as violent video games, eating too much salt […]

As Halloween Approaches (Even in September)

Halloween is more than two months away, but already I’ve seen products and displays going up in a few places. For better or worse, the holidays creep further and further out from their actual date as retailers see opportunities to sell their goods. And to add to the impending spookiness that awaits us, I spent […]

It’s Never Too Early to Think About Holidays

The seasonal nature of shopping always presents a multitude of problem for retailers.  The back-to-school season, not to mention the fall and winter holidays, are still months away but for businesses planning what to stock, how to display it and how to get shoppers engaged it’s just around the corner. People are looking for ways […]