We Are What We Drink

Just as beer cases have become filled with colorful labels and wine cellars have started to fill with more regional variety than we could ever have imagined, craft spirits are becoming alternatives to the traditional big liquor names. The number of craft distilleries jumped 16% in 2018 and 26% in 2017. In terms of what […]

Dwelling on Yogurt

Happy accidents have defined much of the human experience. The wheel, the discovery of metallurgy, the idea of fermenting olives (essentially little, bitter stones until cracked and left to cure). The development of the culinary experience in particular is riddled with these accidents and moments of inspiration. Yogurt is one such  archetypal food. While some […]

The Decline of a Civilization, Part 2

A little reminder of recent history.  In the German presidential election held on March 13, 1932, there were four candidates: the incumbent, Field Marshall Paul von Hindenburg, Hitler, and two minor candidates, Ernst Thaelmann and Theodore Duesterberg. 70 percent of the German people voted against Hitler.  The fanatical minority remained on the fringe and there […]

Why History Matters to Business

Henry Ford once famously said that “History is bunk.” And while Henry may have had a point when it came to mechanics, it certainly doesn’t apply to marketing and brand development.  We often jump into  things without taking the time to understand how populations came to be who they are and how that may shape […]