Fieldwork Part 2: Hemophilia

Coming out of the field, two themes emerged again and again from our research: the idea of rite of passage and the importance of control. Rites of passage in adulthood serve as a symbolic transition into a new state of being, with certain responsibilities, actions, benefits, and social roles. In the case of non-compliant sufferers […]

Inspiration and Venice

It’s been a while since I was in LA, and while I’m in Culver City today, my mind keeps being drawn to Venice Beach. In 1905, Abbot Kinney imagined a “Venice of America,” a coastal replica of Venice, Italy, down by the ocean in west LA. Of course he did; in a city built on dreams and […]

Healthcare and Branding

We all know the perils in marketing healthcare, whether we’re talking about pharmaceuticals, services, or devices. While there is a mythology created about the world’s best clinics and the world’s most affective treatments, the fears people harbor about healthcare tend to drive the conversation – medication side effects, the wait at the office, the horror […]

Space and Healthcare

Healthcare and wellness are complex and involve more than a mechanical application of technical skill. Wellness is about engagement. Engagement can be as simple as reading to your child or as complex as being in an adult basketball league – the key is that engagement involves others and mobility through a range of environments. It […]

Healthcare Options and Identity

We all know the perils in marketing healthcare. While there is a mythology created about the world’s best clinics, the fears people harbor about healthcare tend to drive the conversation – the wait at the office, the horror stories of infection, etc. Healthcare has responded over the years by giving a list of positive attributes […]