Marketing Food in a World of Global Identities

Food is a sensitive subject in many ways. It’s more than sustenance, it’s how we define ourselves – and others. In a more global world, cultural and ethnic boundaries are increasingly becoming more permeable. Food in particular is available in more ethnic diversity than ever before. And therein lies a paradox. As diets become more […]

Loyalty and the Global Stage

Loyalty is a very tricky thing to define. Traditionally it is understood as a faithfulness or a devotion to a person, country, cause, group, or brand.  It is anything to which one’s heart can become attached or devoted.  That goes well beyond the transactional elements of a retailer and touches ideas of identity, obsession and […]

Cultural Symbols: 121 Years After Wounded Knee

121 years ago yesterday the massacre at Wounded Knee took place.  December 29, 1890.  By the time it was over, at least 150 men, women, and children of the Lakota Sioux had been killed and 51 wounded, though some estimates placed the number of dead at 300. And this anniversary got me thinking, for a […]