What Can We Learn From Esports?

Esports are still in their infancy when compared to the lengthy traditions of traditional sports. Hell, it’s debated whether they even are a sport (though I would be inclined to say it’s not really relevant – just tune into ESPN’s multitude of channels and there are any number of things being broadcast they may or […]

Are Virtual Marketplaces Real? Does It Matter?

Over the past 20 years, give or take, virtual worlds have risen from the pages of science fiction and fantasy to a multi-billion-dollar industry that has slowly but surely become a large part of the lives of millions of people. Where they were once curiosities, they are now mainstays. Or at the very least, approaching […]

Forgotten Audiences: Women, Mobile, and Gaming

You can find any number of articles online that will trumpet the news that nearly half of the world’s gamers are female. But what does that figure really tell us? What the data often miss is that this side of the gaming world skews considerably older than the male equivalent; the average woman playing video games […]

The Return of Tabletop RPGs: Musings from GenCon and the Branding of Inclusion

Growing a Belief Gaming is not going anywhere, but the business does need to grow. Even with the successes and growth of RPGs in recent years, there is always a need to secure old fans and new fans alike. As the industry matures, the established brand names wield the power to influence, build, and shape […]

Post Pop: Identity as Brand

How Brands Shape Identity (And Why It Matters) Coming out of anthropology, I have always been interested in social and cultural interaction, identity, and how we display ourselves in a public venue. This interest was driven to the forefront of my mind again recently when attending Indy Pop Con, an event dedicated to cosplay, anime, […]