Marketing Coffee’s Third Wave

Third wave coffee is arguably the most recent wave in coffee history. While the first wave made coffee ubiquitous across all nations, and second wave changed the way Americans consumed coffee, third wave has had just as dramatic of an impact. Third wave coffee can be boiled down to one central feature: the coffee itself. […]

Is the Local Food Movement Over? Hardly

Since the organic food movement took off decades ago, a growing group of conscientious consumers have shown themselves to be interested in the quality and nutritional value of the food they put into their bodies. Over time, this movement has evolved to include greater questions of environmental impact, local economic development, etc. Local food sales […]

Coffee: When Simple Things Change Everything

I, like many people, start my day with a steaming cup of coffee. When I was younger the process of waking up began with a book, the newspaper, or occasionally a pad of paper as I reflected on something that felt meaningful at the time. Today, my coffee is taken with a shot of news […]

Fire, Meat, and Spring

Spring is a celebration of life, warmth, and sunlight. It ushers in outdoor dining, drinking, and cooking. It’s time to brush the remaining winter detritus off the barbecue and throw masses of meat on the grill. It is also a time to ponder the notion that cooking over an open fire is an ancient ritual. Traces of […]

Snacks, Time, and Sex

We have to eat; we like to eat; eating makes us feel good; eating nourishes our bodies and souls; it is more important than sex. It is also a profoundly social urge. Food is almost always shared; people eat together; mealtimes are events when the whole family or settlement or village comes together. Food is […]

Culture, Food, and Food Porn

Eating is not as a simple food-in, excrement-out process. It is a series of encounters – with cultures, with memories, with time. What we eat is a matter of self-creation, culture-building, and expression. People connect to their cultural group (groups, more accurately) through similar food patterns. Immigrants often use food as a means of retaining their […]

Marketing Food in a World of Global Identities

Food is a sensitive subject in many ways. It’s more than sustenance, it’s how we define ourselves – and others. In a more global world, cultural and ethnic boundaries are increasingly becoming more permeable. Food in particular is available in more ethnic diversity than ever before. And therein lies a paradox. As diets become more […]

Art, Advertising, and Food

From da Vinci’s late-15th-century “Last Supper” to Dana Sherwood’s contemporary videos of cakes being devoured by baboons, to The Food Network’s Cake Wars, food and art have always been inseparable. No single generalization can blanket our engagement with food across the broad range of media, from oil on canvas to fermented cabbage, or the variety […]

Dwelling on Yogurt

Happy accidents have defined much of the human experience. The wheel, the discovery of metallurgy, the idea of fermenting olives (essentially little, bitter stones until cracked and left to cure). The development of the culinary experience in particular is riddled with these accidents and moments of inspiration. Yogurt is one such  archetypal food. While some […]

Burgers and Placemaking

Cold, wet, dreary. That sums up the city today. On the plus side, the shitty weather has served as inspiration when thinking about lunch. Today, that’s led to the choice of a burger and sweet potato fries. The place isn’t an example of up-scale dining, but it doesn’t give you the feeling of fast food […]