“No Need to Worry About Usability, Cut the Budget.”

Yes, the title is sarcastic.  In an economy where the lines between the brick-and-mortar and digital experience are increasingly blurred, usability has become a differentiating factor that shoppers consider, consciously and subconsciously, when making purchase decisions. Now, I will be the first to say that I am not always a fan of usability because it […]

Ethnography, Usability and Field Testing

There are significant methodological and philosophical differences between ethnography and laboratory-based processes in the product development cycle.  These differences set users of these data collection methods at odds with one another. Frequently, these debates occur less within the user research community and more among the people using or responding to the findings and solutions presented. […]