Social Media Overload

We have a remarkable propensity for filtering out crap from what is meaningful to us when it comes to marketing.  In radio operations it’s called looking for the strong signal to noise ratio.  That’s the amount of good stuff (the message) that comes through the static (the noise).  Seth Godin has written about it several […]

Who Are You on FaceBook Today?

Coming out of anthropology, I have always been interested in social and cultural interaction, identity, and how we display ourselves in a public venue. Because brands are focusing more and more on social media as a significant point of marketing, it becomes increasingly important to understand the nuances of who is actually speaking and being […]