Insights in an Age of Emotion

When historians look back on the early years of the 21st century they will note a paradigm shift from the closing years of the Information Age to the dawning of a new age, The Age of Emotion. Now, there are those that would argue that in a period defined by prolonged economic ennui ROI is […]

In the Age of Emotion

When historians look back on the early years of the 21stcentury they will note a paradigm shift from the closing years of the Information Age to the dawning of a new age, The Age of Emotion.  Now, there are those that would argue that in a period defined by prolonged economic ennui ROI is the […]

Why Training Matters for Good Ethnography

Ethnography is a powerful tool, but it’s being so watered down as to become nearly meaningless in many cases. What ethnographers do, or should do, is uncover meaning and complexity. There is, frankly, a lot of crap being produced by so-called ethnographers. Being able to conduct a good interview does not make a person an […]

Good Retail Displays Are More Than The Materials

In Las Vegas, what you see is not necessarily what you get.  Whether it’s the gambler, the convention goer or the restaurant in the casino there is often a hidden agenda or a disguise. Las Vegas is a playground and a stage, a liminal space writ large. The events Global Shop is no exception. Across […]

Cognition and Collective Awareness: Creating “Place” in Retail

Humans favor certain environments that satisfy survival needs. Through millions of years of evolution we are hardwired to seek out environments that signal an increases sense of comfort and  a higher probability of survival.  We seek out evidence of: Abundant resources Minimal threat from predators and aggressors Shelter from the outside world Much of this […]