After Saturday, Dark Tourism Is On My Mind

Over the weekend my daughters and I spend a bit of time explored the haunted places in our city. There are, evidently, far more than I had supposed. And as it turned out, there were far more people interested in the topic than I had thought. Ghost Tourism has boomed over the past decade, propelled […]

Food is Storytelling: Easter Ham, Culture, and Marketing

On Easter Sunday you’re most likely to see lamb on the menu in most of the world, at least where Easter is celebrated. That is, everywhere but the North America and Northern Europe. Lamb never experienced the level of popularity in America that it sees elsewhere, and so it is that ham is the central […]

Bridging the Qual/Quant Divide

Concern with “big data” have dominated conversations in the past few years. What does “big data” really means? What constitutes “big” versus “small” data? How does “big data” lead to real insights? The promise of data hasn’t played out as planned and we are starting to see a rethinking of how it should be used. […]

Coffee: When Simple Things Change Everything

I, like many people, start my day with a steaming cup of coffee. When I was younger the process of waking up began with a book, the newspaper, or occasionally a pad of paper as I reflected on something that felt meaningful at the time. Today, my coffee is taken with a shot of news […]

Fire, Meat, and Spring

Spring is a celebration of life, warmth, and sunlight. It ushers in outdoor dining, drinking, and cooking. It’s time to brush the remaining winter detritus off the barbecue and throw masses of meat on the grill. It is also a time to ponder the notion that cooking over an open fire is an ancient ritual. Traces of […]

Moderating vs. Learning

Let me state that I am not a moderator. At least, not a traditional one. I am an ethnographer, an anthropologist, and a strategist. And while both moderators and ethnographers speak to people, they are not the same thing. This isn’t just a matter of semantic difference, it is at the heart of how practitioners execute their […]

Reveling in BBQ: Dining Out and Ritual

I am in smoked meat paradise this week. Kansas City is perhaps the focal point of this marvelous cuisine – whether you’re a fan of Carolina or Texas styles, KC is a defining setting in the near-religious sects that defined American BBQ. There are places where it is served by waiters in white jackets and […]

Creating American Wine Culture

 “Wine is sunlight, held together by water”, Galileo Galilei. It is a favorite quote of mine, a beautiful turn of phrase, and for me, an absolute poetic truth. Wine factors into my life in subtle and less than subtle ways. As winter approaches, I settle into my nightly routine with a glass of something rich, heavy, […]

Triangulation: Validating Research and Strategy

One of the central problems we run into when discussing research finds, particularly when we’re using those finding to give strategic direction, is having the research’s validity called into question. I’ve talked over the years a fair amount about the idea of triangulation, but I’ve rarely summed up what it means. Here’s my take in […]

Planning Basic Field Observation

When I’m sent to a setting, be it a country I’ve never visited before, be it digging through someone’s cupboard, watching them plan their next vacation, or cooking dinner with a family I’ve never met, one of the first things I do is think through how I will make sense of the environment and how […]