Creating American Wine Culture

 “Wine is sunlight, held together by water”, Galileo Galilei. It is a favorite quote of mine, a beautiful turn of phrase, and for me, an absolute poetic truth. Wine factors into my life in subtle and less than subtle ways. As winter approaches, I settle into my nightly routine with a glass of something rich, heavy, […]

Snacks, Time, and Sex

We have to eat; we like to eat; eating makes us feel good; eating nourishes our bodies and souls; it is more important than sex. It is also a profoundly social urge. Food is almost always shared; people eat together; mealtimes are events when the whole family or settlement or village comes together. Food is […]

What Makes for a Good Journey

A customer journey map is a very simple idea: a diagram that illustrates the steps your customers go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. It’s nothing new, we’ve all done them or been involved in their development. But what […]

Obsessing Over Bias

Recognizing and understanding research bias is crucial for determining the utility of study results and an essential aspect of decision making in marketing. Research plans that lack clear mechanisms to minimize bias are unlikely to be viewed favorably and the end results dismissed. But what are the rules for qualitative research studies? Whenever I am […]

Art as a Research Method

Research is not as objective as many of us would like to believe. We construct complex statistical models, fret over leading questions, and sometimes cloak ourselves in the complexities of science mystery. But in doing so we sometimes miss the bigger point – we’re here to discover, innovate, and find insights that inspire people.  Good […]

Ethnography, Training, and the Perils of Ethno-Lite

We have a vast spectrum of methodologies at our disposal these days, from attitudinal approaches through to behavioral. From big data to semiotics to ethnography. We also have a wide interpretation of what these terms mean. So let’s talk about ethnography briefly. What ethnography does, or should do, is uncover meaning and complexity through a […]

Fieldwork Part 1: Hemophilia

David has hemophilia. Three days a week, he wakes up, showers, dresses, and sticks a needle into a vein. He’s been doing this since he was a child. He does this three days a week, for fifteen minutes each time, because if he doesn’t, a fall or scrape can land him in the hospital – […]