In the Age of Emotion

When historians look back on the early years of the 21stcentury they will note a paradigm shift from the closing years of the Information Age to the dawning of a new age, The Age of Emotion.  Now, there are those that would argue that in a period defined by prolonged economic ennui ROI is the […]

Brand Considerations for Emerging Markets

Over the last decade, many multinational brands have rushed in to emerging markets, agog at the potential of billions of new consumers who had been liberated from planned economies and protectionist barriers. Their wealth has generally grown much more impressively than in the US or Europe.  They are the next goldmine.  But it’s not as […]